The Billboard Effect. The Billboard Effect is a phenomenon, proven out by the Cornell University hospitality department, that measures the lift that being a part of a large OTA provides to reservation volume apart from the direct reservations from the OTA. Cornell has shown in three separate studies that increases in reservations, phone calls and booking activity on other channels coincides with the launch of a travel product on a large OTA.
We see the Billboard Effect play out when we launch new locations on the Priceless reservation system. Overnight we see a tremendous increase in activity on our own website and in our call center for locations served by those new stores, where we had no representation previously.
Let the Billboard Effect be Priceless for your car rental business.
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